The tradeoff of retaining The present method can make the company outdated really before long, so it is healthier to introduce new golf ball to compete within the business that may help the organization to obtain the competitive advantage by not sticking into the preceding position quo as well as by moving into out there with not so costly item.

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Altius’ price in the market was A lot higher than its competition that ends in new golfing players were not willing to purchase the highly-priced golf balls.

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